Sorena holding's story
Textile Trading Story
Everything began from a store in the city center
Established by Mr. Asadollah shirmohamadli (Founder) , Sorena started as a fabric retail shop in Gonbad Kavus city, Iran on the foundation of inherited commercial land and invaluable guidance from his father, Tavagh Ghelish .
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Mr. asadollah, initially sourced fabrics locally but soon expanded to wholesale markets in Tehran, learning the trade's nuances over the years.
Recognizing the potential for growth, Mr. asadollah ventured into international markets, primarily Dubai, importing large fabric quantities. Collaboration with his brother, Mr. Rahmat (Co-founder), further propelled expansion. Rahmat's efforts in China established crucial partnerships, enabling container-based fabric imports and facilitating B2B deals.
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Sorena's evolution saw diversification into printing plain fabric manufacturing, fabric and scarf sales. Today, it operates globally, with warehouses facilitating storage and distribution. Nowadays SorenaGlobal engages in importation, distribution, and international deal facilitation, maintaining a commitment to quality and customer satisfaction,Leveraging strategic partnerships and a robust network of over 50 brokers across south american and middle eastern countries, SorenaGlobal facilitated international trade, connecting businesses worldwide and driving mutual growth.
Our History Through These Years
2018-2024
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From 2016 to 2024, SorenaGlobal continued its trajectory of growth and diversification. The company adapted to changing market dynamics, dedicating a section of its warehouse to fabric printing operations.
Moreover, recognizing the increasing importance of online platforms, SorenaGlobal ventured into online retail and wholesale, leveraging social media platforms to cater the needs of customers in other cities across Iran.
Furthermore, SorenaGlobal expanded its scope beyond retail, establishing itself as a business connector for clients & suppliers in south american and middle eastern countries . With a network of over 50 brokers strategically positioned worldwide, the company facilitated connections between business owners, stored their products, and efficiently distributed them as per demand.
2011-2017
Between 2011 and 2015, SorenaGlobal underwent significant expansion, marking a pivotal period in its history. Recognizing the potential for growth beyond local markets, Mr. asadollah ventured into international trade, particularly in Dubai.
Importing various types of fabrics including rayon, cotton, velvet, wool, and crepe from Dubai broadened SorenaGlobal's product range and customer reach. The company's partnership with Mr. Rahmat , his brother and co-founder, further fueled expansion efforts.
Rahmat's initiatives led to the establishment of crucial relationships in China, facilitating large-scale fabric imports and expanding B2B deals nationwide in Iran. SorenaGlobal's presence grew, reaching beyond Gonbad Kavus to serve cities across Iran, with a particular focus on importing high-quality wool scarves from Italy and Turkey.
2004-2010
In 2004, Mr. Asadollah shirmohamadli embarked on his entrepreneurial journey, laying the foundation for Sorena with a fabric retail shop in Gonbad Kavus city. The shop, situated in the city center, served as the starting point for the company's growth.
Initially, SorenaGlobal operated on a local scale, sourcing fabrics primarily from wholesalers in Tehran, Iran's capital. With the guidance of friends, Mr. asadollah navigated the intricacies of the fabric trade, gradually expanding the shop's offerings and customer base within the local community.